Rich Snippets with Microdata
Google and other search engines support Rich Snippets, a way to indicate to the search engine that certain content is special. These snippets are then used on search engine result pages. Perch is ideal for ensuring that your content is correctly marked up to take advantage of this.
Google suggests using Microdata to create your rich snippets and supports the following content types:
- Businesses and Organizations
In our Solutions section of the documentation I have created some example templates. These include help text to ensure that content editors enter the correct content. You can use these as a starting point for your own templates.
It is worth noting that while you need to ensure that the Microdata attributes are correct you do not have to use the particular tags – for example span or div, or a certain heading level. Those can be changed to fit your content.